It’s only natural for your holiday rental bookings to drop a little during the off-season. However, there are a few things that you can do to help bring in more visitors to your holiday rental in Nice, France when the main summer rush is over.
Sell the off-season benefits of holidaying in Nice
When marketing your holiday rental in Nice, make sure that you highlight the many benefits of an off-season stay. Think about what your rental has to offer guests for a winter stay, for example a log fire, a deep whirlpool bath, no light pollution so that guests can enjoy a great view of the winter night sky.
The spring months can also be a great time to explore Nice and the surrounding areas before the crowds arrive, and an Easter break could also be a good selling angle to try.
One of the main benefits of holidaying out of season is that prices tend to be lower. Remember to point out to potential guests that flights, car hire and visitor attraction entrance fees are all generally lower than they are during peak season. This could mean that visitors might be able to stay for an extra day or two.
Update your website images
To draw in out of season guests, it’s a good idea to include seasonal images of your accommodation and of the surrounding area. A cosy picture of a crackling log fire and pretty autumn colours in your gardens will help your guests to imagine being there during low season, rather than an image of a sun lounger and the local beach.
Local seasonal events
If there are any notable seasonal events taking place near to your holiday rental, such as autumn or Christmas markets or star gazing events, be sure to market these on your property’s details page. Try offering free tickets for an event as an incentive for booking to come and stay with you out of season.
It can also be worth approaching local restaurants to see if they would be prepared to offer discounted meals for your guests. Many restaurateurs will be open to this idea as their own footfall will be reduced out of season and any extra customers will be welcome.